Wéi Meta Schlagzeile Wierklech Affekt op Är Websäit

by Jeremy Girard

Wëllt Dir Meta-Tags wierklech en Afloss op d'SEO Ranking fannen?

Meta Schlëssel si wichteg, awer vill falsch verstanen, Aspekt vum Webdesign. Meta Schlëssel enthält Informatioun oder "Metadat" iwwer Är Websäit. Dës Informatioun, déi am vun engem HTML-Dokument ass, soll net vun de Leit gelies ginn, déi dëse Site besichen, mä ass fir Browser, Webserver a Suchmaschinn geplangt.

Elo, Dir hutt gemierkt datt "Suchmaschinen" an der Lëscht waren. Jo, Sichmaschinn liest de Metadaten vun engem Site gelies, awer se benotzen dës Informatioun net méi an hirer Recherche Ranking Algorithmen. Viru méi Joer hunn d'Suchmaschinn Meta-Tags als ee vun deenen Signaler benotzt, déi Rankings beaflosse konnten, mä onrouegend Missbrauch vun dëse Tags hunn zousätzlech Gebrauch als Rankingssignal bei alle grousse Sichmaschinn zerstéiert. Dëst verursacht Verwirrung fir vill Leit, déi säit mol gesot hunn datt se "Meta Tags" änneren mussen, fir de Ranking vu Suchmaschinen ze verbesseren, awer déi net mat Ännerungen am SEO-Praktiken ophalen. a villen Weeër, Meta-Tags hunn net méi Schlag op d'Motoclip Rankings.

Wat also Meta Tags maachen elo an wéi wäit si en Site fir Leit optiméiert ginn ? Hei ass e richtege vun deene meeschte verbreet Meta-Tags, déi op Websäiten benotzt a genau wat hir Zweck ass.

Beschreiwung

De Meta Beschreiwung Tag ass ee vun deenen, déi benotzt ginn vun de Sichmaschinn fir Ranking ze benotzen. Duerfir sinn vill Leit nach falsch gegleeft datt si mat SEO-zentresch Schlësselwieder dës Zorten zéien an hir Suchmaschin platz maachen. Dat ass net méi de Fall, mä dat heescht net dëst Evenement ass nach ëmmer net wichteg. Vill Sichmaschinn benotzen den Inhalt vun dësem Tag, wat eng kuerzt Beschreiwung vum Inhalt op dëser Säit enthale soll, well d'Beschreiwung déi op der Suchmaschengréngerungssäit (SERP) benotzt gëtt, wann dës Säit mat engem Sichabfuerderung zréckkomm ass. Et ass keng Garantie datt d'Suchmaschinn den Text aus Ärem Meta Description Tag benotze kann, awer se maachen et als Suggestioun, also ass et eng gutt Iddi fir eng kloer a präzis Beschreiwung vun der Säit ze benotzen dës Benotzung ze benotzen.

Schlësselwieder

Schlëssel war eng aner Variable, déi Motore benotzt goufen an hir Rankingsberechnungen benotzt. Dëst ass deejéinegen, deen et an der Mëssbrauch ass war an et ass net méi e Faktor an der Klassement. Verschidden SEO Spezialisten benotzen dëse Tag nëmmen fir d'Schlësselwierder ze weisen, datt eng gefeulte Säit optimiséiert gëtt. Obwuel de Tag net SEO Rankings beaflosst, gëtt et jidfereen deen op de Code vun der Säit e klengen Lëscht schreift, wat Schlësselwierder relevant sinn fir dës Säit.

Auteur

Den Meta Author Tag gëtt oft benotzt fir déi Persoun oder Firma ze lauschteren, déi dës Säit oder déi Websäite kreéiert huet, bal wéi e Schrëftzuch am Code. E puer Websäite wëllen dës Methode liesen iwwer eng "Site erstellt vun ..." Link am Fouss vun der Säit.

Roboter

Den Meta Robots Tag léisst d'Crawler vum Sichmotor kennenléieren oder ob eng Säit indexéiert ginn an an der Datenbank ofgeschloss ginn. Wann Dir eng Säit op Ärer Säit déi fir d'Allgemeng net beabsichtigt ass, wéi eng Säit fir Mataarbechter, just mat de Roboter-Tags ass eng Manéier Dir kënnt dës Säit vu Suchmaschinn blockéieren.

Sprooch

Websäite déi Säiten mat verschiddene Sproochen hunn, kann de Meta Language Tag benotzen fir datt de Browser wësst, wéi eng Sprooch eng geene Säit geschriwwe steet . Dëst ass net fir Computerkodéierungssproochen, mee fir mënschlech Sproochen wéi Englesch, Spuenesch, Franséisch, etc.

Iwwerpréift

De Meta Revised Tag liesen wéi d'Säit lescht geännert gouf. Dëst kann hëllefräich sinn, well e léisst eng Sichmotdel verlaangen, ob rezent Ännerungen op den Inhalt vun där Säit gemaach gi sinn, a wann déi Säit hei och nach erofgesat gëtt an erëm reindexéiert gëtt.

Titel Tag

Eng definitiv HTML Element, dat heescht et wäert sinn, ass de Tag, deen am Ufank vun all Websäiten fonnt gëtt. Wéi Meta Schlësselen ass de Titelbutt net wierklech fir Leit, mee fir Maschinnen. Am Géigesaz zu den Meta-Tags ass awer den Titelserien am Webbrowser op e puer Plazen ze gesinn: </p> <ul><li> Den Top vun der Browserfenster, an der Toolbar </li><li> Wann eng Säit als Lieszeechen oder Favorit dobäigesat gëtt ass dat de Titel deen benotzt gëtt </li><li> Op der SERP Säit ass dat de Titel deen fir d'Säit benotzt gëtt an déi éischt 50 bis 60 Zeeche benotzen </li></ul><p> All HTML-Dokument däerf nëmmen 1 Titel Tag beinhalten an dëse Tag ass tatsächlech vun Sichmaschinn an hire Rankinggorie benotzt. Den Inhalt vum Titeltag sollt eng kuerz, kloer Beschreiwung vum Inhalt op dëser Säit fonnt ginn. </p> <p> Edited by Jeremy Girard op 1/24/17 </p> </div> <div class="amp-related-wrapper"> <h2>Alike posts</h2> <div class="amp-related-content"> <a href="https://lb.eyewated.com/kuerz-presentatioun-zur-url-encoding/"> <amp-img src="https://exse.eyewated.com/pict/01e0161331ca3a7f-120x86.jpg" width="120" height="86" layout="responsive" class="amp-related-image"></amp-img> </a> <div class="amp-related-text"> <h3><a href="https://lb.eyewated.com/kuerz-presentatioun-zur-url-encoding/">Kuerz Presentatioun zur URL Encoding</a></h3> <div class="amp-related-meta"> Web Design & Dev </div> </div> </div> <div class="amp-related-content"> <a href="https://lb.eyewated.com/wei-eng-websaeit-op-7-stufen-erstallt-gett/"> <amp-img src="https://exse.eyewated.com/pict/df48033a8f9031fa-120x86.jpg" width="120" height="86" layout="responsive" class="amp-related-image"></amp-img> </a> <div class="amp-related-text"> 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